In an effort to highlight World Polio Day, Dean Dickinson, PDG-D6250 called the newspaper in La Crosse and asked them if they would be interested in learning more about the upcoming eradication of the second disease in the history of mankind.  Needless to say, that got the editor’s attention.
This is a link to the article that came from that simple phone call -  a shining example of one Rotarian, making one contact, with outstanding results.  La Crosse is a community of 52,000 – so we can’t be told that daily newspapers aren’t interested in this type of “news”.  Click here to see and hear Dean tell about this outstanding public image experience that is an extraordinary story about Rotary and our involvement in the polio eradication efforts and, more importantly, it is the result of one person taking the initiative to share Rotary – and doing good in the world.