Posted by M. Ward
I am pleased to inform you that this week we launched the refreshed pages of in 8 languages.  The website is the first window that the public has to our organization and this latest improvement is an important step to support one of the three pillars of Rotary’s Strategic Plan: to enhance public image and awareness.
The refresh is focused on those pages of the website that can be accessed by the public, prior to log in by Rotary members to MyRotary.
Here is a quick summary of accomplishments:
1.      Stronger content. The site tells the story of Rotary in a more relevant and concise way.
2.      Easier to use. Testing by more than 2,000 Rotarians and members of the public informed the design, which makes it easier to use the site and easier to find things on it.
3.      Faster. We heard loud and clear from our members that the site needed to perform better. We took the time to build it for speed, and the average public page load time has gone from 8.3 seconds down to less than 2.5 seconds.
4.      Built for improvements. A website is a living thing. We’re implementing a metrics-gathering system that will show us how people use the site, what’s working, and what’s not, and will allow us to make data-driven decisions about future improvements.
This project involved staff members across the Secretariat, with Communications taking the lead, supported by the Information Services, Membership Services and Development teams.  
This is one of just a host of improvements we’ve made, or are planning to make, to the Rotary online experience. Additional changes will support the other two pillars of our strategic plan: to support and strengthen clubs, and to focus and increase humanitarian service. 
For example, we will soon begin work on the MyRotary section of the website as part of our effort to give our members a better user experience, and improved performance. Enhancements to Rotary Club Central and the Club and District Administration pages are also in the pipeline.
Please try out the new website when you have a chance, and let us know what you think. With an informative, fresh, relevant and clear online presence, we can impact positively not only the way we are perceived everywhere, but also the work that we can accomplish.