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Public Relations - Help us tell the Rotary Story? We want to help you tell the Rotary story! It used to be that we were encouraged to do our good work quietly and not for recognition. It has really only been the past decade where telling our story has become one of our key strategic initiatives. In fact, it is now included in RI’s strategic plan. Our senior leaders have learned it is a key to our success. "In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately."1.Paul Harris Sign up to receive the Rotary PR Tips newsletter, a biweekly publication that offers innovative ideas that clubs and districts can use to promote Rotary in their communities. We see now more than ever that clubs that have good public relations are clubs that are growing. Public relations is actually one of our best progressive tools for membership - both recruitment and retention. When we tell our story, like-minded people want to join with us. It makes it much easier to ask someone to be part of Rotary when they are already aware of who we are and what we are doing. The first thing you must realize is this is not your job alone – good public relations is every members obligation. One that starts by wearing our Rotary pin every day. We are all ambassadors of this great organization. Click on the following link to take you to a wealth of Public Relations resources that include: public relations writing, working with the media, PR materials and much, much more. http://www.rotary.org/en/members/runningaclub/informingthecommunity/pages/ridefault.aspx Rotary International Public Image Resource Group (PIRG) Coordinators Zone 28 PIRG Coordinator t Districts 5580, 5650, 5950, 5960, 5970, 6000, 6220, 6250, 6270, 6420, 6440, 6450 Zone 29 PIRG Coordinator Districts 6290, 6310, 6360, 6380, 6400, 6600, 6630, 6650, 7120, 7150, 7170, 7190, 7280, 7300, 7330, 7350, 7370 |
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