STRATEGIC PLAN TAKES US ON RIGHT PATH

In November of last year, the Board of Directors for R.I. took a first step towards what is a new direction for our organization.  We modified the priorities and goals of the Strategic Plan.  The plan now focuses on just three priorities; supporting our clubs, focusing and increasing our service opportunities and enhancing our public image.  

Relative to supporting our club the board has recognized the need for flexible, dynamic, service oriented clubs that are grounded in our core values of diversity, service, integrity, fellowship and leadership.  From focus groups studies, extensive surveying of Rotarians around the world and from our current leaders the feedback was clear:  We want and need bigger, better and bolder clubs.  We all want to be members in clubs that are simply amazing!   To help clubs accomplish this we will encourage planning, creativity, flexibility and impactful service both locally and internationally.

As to service, the feedback indicated Rotarians want our service to be narrowed and impactful.  As a result, the board has elected to concentrate our service efforts on just three directions:  polio eradication, new generations and the Future Vision’s areas of focus.

Public image has been moved to the forefront as one of just three priorities.  We will encourage better unifying of our brand, by emphasizing greater use of the Rotary Wheel and the word Rotary in all of our activities.  In addition we will put more of our resources into enhancing and improving the awareness of who we are and what we do both internally and externally.

A strategic plan is only valuable if an organization incorporates the plan into its structure and administration.   Implementation is hard work!   The next will be to begin this process.  If it is to mean anything, there must be much more to come!